Superstore Dashboard
Superstore Dashboard
Embedded Files
a mock project 📃
- Introduction
Superstore is a leading retail destination designed to provide a seamless shopping experience. Offering a wide range of products across Furniture, Office Supplies, and Technology, it serves diverse customer segments, including Consumers, Corporate Clients, and Home Offices.
Recognized for its commitment to efficiency, Superstore stands out with its flexible shipping options, ensuring that purchases arrive promptly and securely.
Driven by continuous improvement, Superstore embraces a data-driven approach, leveraging insights and evaluation to refine its services and enhance customer satisfaction. Through ongoing analysis and innovation, it strives to adapt to evolving market demands, ensuring an optimized shopping experience for all.
2. Problems
2. Problems
Problem #1
Low Performing Store
A low-performing store struggles with declining sales, low customer engagement, and inefficient operations. These issues can stem from various factors, including poor product selection, inadequate marketing, suboptimal pricing strategies, or weak customer service. Additionally, stores experiencing low foot traffic or failing to keep up with industry trends may face increasing challenges in sustaining profitability.
Impact
A store that underperforms consistently risks financial losses, which can lead to cost-cutting measures, layoffs, or even closure. In other hand, poor performance can damage the store's brand perception, making it harder to attract and retain customers.
Problem #2
Understanding Customer Trend Urgency
A difficulty in understanding customer trends occurs when a business struggles to identify and interpret purchasing patterns, preferences, and market shifts. This issue can arise due to inadequate data collection, lack of analytical tools, or misinterpretation of customer behavior. Without a clear understanding of trends, businesses may fail to anticipate demand, optimize their product offerings, or engage customers effectively.
Impact
Customer Retention Challenges: If a business does not evolve with customer preferences, it may struggle to maintain customer loyalty.
Missed Revenue Opportunities: Failure to recognize emerging trends can result in lost sales or declining market relevance.
Problem #3
Decrease Sales to Profit Rate
A decreasing sales-to-profit rate occurs when a business sees revenue growth but fails to maintain or increase profitability. This issue can arise due to rising operational costs, inefficient pricing strategies, excessive discounts, or low-margin product offerings. If left unaddressed, it can lead to financial instability and hinder long-term business sustainability.
Impact
Risk of Financial Instability: Poor profitability management can lead to cash flow problems, making it harder to cover expenses.
Declining Profit Margins: If revenue increases without proportional profit growth, the business struggles to maximize financial gains
Defining the problem
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"How our previous 2 years of sales data can provide insights for measure taken toward the operation?"
3. Goals
3. Goals
Goals #1
Knowing Low Performance Store
Goals #2
Understanding Customer Trends
Goals #3
Knowing reason for decreased sales-to-profit rate
4. Dashboard
4. Dashboard
About Dataset
5901 Total Sales / Rows
2428 Total Transactions
Columns : Order ID, Order Date, Ship Date, Ship Mode, Customer ID, Customer Name, Product Segment, Country, City, State, Region, Product ID, Product Category, Product Sub-Category, product Name
Additionally, the decreased sales-to-profit rate also shown with the increased of returned items in 2020 as many as 287 products, thus measure should be taken such as product QC before it even enter the retail store.
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